A wellness platform for the 1 in 5 women who needed it.
Research-led design for a clinical condition very few digital products take seriously.
6wkDesign to live
3Core modules
1in5Women affected
2025Year
Challenge
PCOS affects 1 in 5 women but most apps treat it like a fitness tracker. Users needed clinical credibility without clinical coldness.
Solution
Led with research. Designed a symptom tracker, community space, and resource hub. Tone: warm but precise. Visual system inspired by cycle data visualization.
Results
Shipped to beta with 3 core modules. Retention in first cohort exceeded benchmark by 2x.