A heuristic audit the founder could act on the same week.
Twelve issues, ranked. Each one mapped to a build task and a measurable outcome.
12Issues ranked
1wkDelivery
P0-P3Priority tiers
2025Year
Challenge
The founder had user complaints but no framework for prioritizing fixes. Every issue felt equally urgent.
Solution
Full heuristic audit across all screens. 12 issues surfaced, ranked by severity, and mapped to specific build tasks with success metrics.
Results
Founder shipped P0 and P1 fixes the same week. Checkout abandonment dropped within the first sprint.